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Search term coverage
See how much of one account's traffic shows as search terms, and how close those terms are to its keywords and products, by campaign and ad group.
What it finds
- How much of the account's cost, clicks, impressions and conversions shows as search terms, and how much Google doesn't list.
- How close each search term is to the account's keywords, product titles and Performance Max search themes, from the same words to any shared word.
- Both for the whole account, then by campaign and ad group.
Good for
Accounts running broad match, Shopping or Performance Max.
How to run it
- Sign in with Google. No password to set up.
- Connect Google Ads. Google shows its own permission screen; here's what I do with that access.
- Pick an account and press Run. Results usually come back within a minute or two, and you can export them.
Only reads your Google Ads account. It never changes anything.
- Accounts per run
- One at a time
- Effort level
- 3 of 5
- Plans
- Every plan, and pay as you go
The effort level and the size of the account decide what a run costs. How usage works
Sign in to run it See pricing