Your Google Ads data
What Shabba reads, what it keeps, what it can change and how to switch it off. The full detail is in the privacy policy.
The short version
- I don't keep your Google Ads data on my servers. Tool results stay in your own browser.
- Tools read only when you press Run, and only what that tool needs.
- Nothing in your account changes until you choose a change and confirm it. Every change is listed, and can be undone.
- I never sell your data, never use it for advertising and never use it to train AI.
- You can switch it all off from the app or from your Google account, at any time.
What you agree to when you connect
Google shows its own permission screen, which asks you to let Shabba "see, edit, create and delete" your Google Ads data. That sounds like a lot. Google offers apps only this one level of access, so even a tool that only reads has to ask for it.
What the tools read
When you run a tool, it reads the data that tool needs from the account you picked: campaigns, keywords, ads, products, settings and performance figures such as clicks, cost and conversions. It does that at the moment you press Run, never in the background.
What's kept, and where
- In your browser: your tool results, so you can come back to them. Clear your browser's site data for app.shabba.io and they're gone.
- On my servers: the list of Google Ads accounts you can see (IDs, names, currencies, time zones) and the access token Google gives me to run tools for you. Never your Google password.
- For a day, n-gram results only: the two n-gram tools can produce files too big to send in one go, so they're held for one day for your browser to download, then deleted.
- Usage records: which tool ran, when and on which account, so I can bill correctly and fix problems. Not the results themselves.
What the tools can change
Every tool says on its card and page whether it can change your account. Right now only Negative keyword conflicts can, and the only change it makes is removing a negative keyword that blocks your own keywords or products.
- You tick the exact items and confirm before anything is sent to Google.
- Every change is listed on your Changes page: what, which account, when, and whether Google accepted it.
- You can undo a change from there. If something has moved on in Google Ads since, the undo stops and tells you rather than overwriting it.
Where it runs
The tools run on Amazon Web Services in London. Payments go through Stripe, and I never see your full card number.
If you'd rather Google enforced it
Add a second email address to your Google Ads account with Read-only access, then connect Shabba with that login. Google itself then blocks any change, whatever an app asks for. The read-only tools keep working; the ones that make changes won't be able to.
Switching it off
- Disconnect Google Ads in the app under Settings, then Integrations. I delete the token and ask Google to revoke it.
- Or remove Shabba at myaccount.google.com/permissions.
- Delete your Shabba account from the app's settings, or by emailing charles@shabba.io.
Questions? Get in touch and I'll happily talk it through.