How usage works
Every plan comes with a monthly allowance for running tools. In the app it's one bar: how much of this month you've used.
The short version
- Each run uses a little of your month, once per account it runs on.
- How much depends on two things: the tool's effort level (1 to 5) and how big the account is.
- Your usage resets on your billing date each month. Unused usage doesn't roll over.
- If you run out, tools pause until the reset, or until you move to a bigger plan.
- Making a change from a tool, such as removing a negative keyword, uses a little too, by the number of changes.
- Signing in, looking at results you already have and exporting them use nothing.
Try it
One run uses about – of a Starter month.
Estimates for a typical account of that size. Effort level of this tool: – of 5. Real runs vary with how much data the account has.
What sizes mean
Size is about how much data a run reads, not how much you spend. A small account has a handful of campaigns. A very large one has thousands of keywords or a big Shopping feed. The n-gram and conflict tools read the most, so account size matters most there.
When you run out
The bar in the app's header shows how much of the month you've used and the day it resets. At 100% the Run buttons pause and say why. Nothing is lost: your past results stay, and you can export them. Upgrading gives you the bigger allowance straight away.
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