Welcome to a web app 11 years in the making
We're
- small,
- mighty,
- independent,
- focused,
- transparent,
- secure,
- reliable.
We're not
for everyone.
We're launching with a single tool. No promises of dashboards, chatbots, webinars, "book a demo" or "contact us" enterprise tiers.
- 01Support comes straight from the developer.So it'll be a bit slower.
- 02You run reports yourself.Open a shot when you have a job to do.
- 03Nothing syncs automatically every night.Data is fetched when you ask for it.
We won't ram AI down your throat.
It's an enhancement, not a goal. You have full, per-account control. Our AI policy
123-456-7890312-904-1188720-115-3302Pick yourruns
Big-box tools have their place, but it's common for 90% of their value to come from 10% of their features.
And they're expensive: $100–$1,000 a month is normal. You pay for 100% of the tool, every single month, even if you never sign in.
That might suit agency behemoths, but most of us just want to pay for what we need.
It's the gym membership trap in digital form.Their business model works best if you sign up and never go.
Monthly
Pick how many runs you need. Change or cancel any time.
Up front
Pay for 6 months or a year: the same runs every month, 30% or 50% off.
Unsure what you'll need? Start small, then increase it.
- No lock-in
- No feature paywalls
- No spend creep
Runs are pretty simple.
- Ran a shot on an account?One run.
- A schedule ran it overnight?One run.
- Ran it on three accounts at once?Three runs.*
* Applying the changes you pick doesn't use runs, and AI is included.
Proud to
cost money
(no "free" here)
Apps cost money. Who pays for free plans and free trials? You do. Paying users subsidise free users, and we'd rather you just paid for yourself.
This also keeps us sustainable. "Free" is great for fast growth, but we're here for the long haul.
Slow is smooth,
smooth is fast.
The power
you need.
Small-but-mighty tools (we call them shots), each doing one job well. On your terms.
We're starting with a single shot, and we'll be adding more very soon.
Our first shot: Search term tamer
The great, great, great, etc. grandchild of a dusty old Google Ads script.
Ah, scripts. Scripts are great. They're free, fairly powerful, they run on schedules, and did I mention free? This tool is available as a script, in fact, and it's had thousands of users over the years. We even made a hybrid web app/script.
So why this? Because it's better. More features, a carefully crafted UI, algorithms and tech designed to run 100x faster. No installation, no copying and pasting, no qualms.
How it works
- Pick an account, set up your rules. We'll fetch the search terms that match your rules.
- Your rules decide what shows. For example, terms with clicks but no conversions, or terms that have nothing to do with your keywords.
- You review. Check a whole term, or just the word that's wrong. Open any term to see where it showed, what it cost and which keywords sit beside it. Snooze a term, or mark it as OK so it doesn't come back.
- Queue changes. Changes get added to a queue, then only get added once you approve them. Looking for a report-only experience? Turn on preview mode.
Always learning.AI, if you like.
Our tools are designed to work the old fashioned way first. AI is an optional enhancement, not a goal. Here, AI can analyse the search terms and make suggestions. You decide what to do with those suggestions, and the AI keeps improving over time.
What it looks at
Each search term is compared with the landing page, keywords, and ad copy. The AI makes a suggestion based purely on relevance, and you can choose how aggressive you'd like to be.
Always learning
AI can't get everything right the first time, so you have the option to give suggestions the thumbs up (or down) then it knows for next time.
Always your call
It never makes a change by itself. Suggestions sit beside the term, the same as your own checks, and nothing reaches Google Ads until you queue and approve it. Switch AI off for any account and the tool works exactly as it did before.
But that's not all.
A few more things you can do.
- Manage negative keyword lists.Create, edit, remove, everything.
- Add positive keywords.Because sometimes search terms look good.
- Schedule runs.Including full automation, if you like.
- Lasso or swipe.Draw a loop round the words you don't want, or swipe through terms one at a time.
- Snooze or mark as OK.Put a term aside for later, or tell it never to come back.
- Translate.
- One bill for your team.The owner pays; everyone keeps their own accounts.
- Connect Slack.Get run results where you already work.
- Email notifications.Hear when a run finishes, finds something or fails.
- Work across multiple tabs.Keep several shots and accounts open side by side.
- Undo changes.Changed your mind? Take it back.
- View past runs.Open any earlier run and its results again.
- Make notes.Keep your own notes alongside your accounts.
Let's talk brass tacks.
I know, "tacks" not "tax". Who'd have thought.
You pick a monthly price and get a set number of runs every month. A run is one account through one shot, by hand or on a schedule, and every shot uses runs the same way. Applying changes doesn't use runs, and AI is included. Pay for 6 months or a year up front and it's 30% or 50% off.
- Choose your runs.
- Choose monthly, 6 months or a year.
- Choose AI on or off.
- Choose cancel-in-a-click.
- Choose transparency.
Choose a developer owned and operated app, 11 years in the making.
Get early access.
Leave your email and we'll let you know when we're ready!
Already invited? Sign in
