The "Number of matches" determines how many keywords must be found
in a search term for it to be blocked.
Example:
If Number of matches = 2 and your keywords are:
Then a search term like "dog collars in rome" would be
allowed
because it contains 2 keywords (dog and collar).
But "dog food" would be
blocked because it only contains
1 keyword.
Keywords are specific terms that you want to check for in your
search terms. These do not work the same as
keywords in Google Ads. You can thing of them as "contains"
strings.
Note: "keywords" can be multipe words.
Example Keywords:
- [dog]
- canine
- collar
- dog collar
- regex(dog*collar*)
These keywords will be used to check against your search terms.
Regex (Light version not supported)
Use regex(your regex here) for advanced matching.
Either test your regex using this tool or use a dedicated tester
like this:
https://regex101.com. LLMs are helpful too!
Square brackets (Light version not supported)
[Square brackets] means the keyword needs to match the whole word.
If your keyword is
The search term "dog collars" will be
allowed.
"dogecoin", "doge of rome" or "doggy collars" will be
blocked as they don't match the
whole word.
Search terms to test against. The script (and this tool) will
check each search term individually.
Example Search Terms:
- buy dog collar online
- canine training equipment
- leather collar for dogs
These search terms will be checked against your keywords based
on your number of matches setting.
Note the search terms will come from the API via the Google Ads
Script and are in-turn based on your settings (date range, Clicks
>, etc.)
For accurate checks, it's worth applying the same date range and
rules in the Google Ads UI and testing those search terms.