Pricing
Every plan includes every tool. Plans differ only in how much you can run each month.
Free
Limited usage
Limited usage, but enough to have a play with the tools, especially on smaller accounts.
- Every tool
- All your Google Ads accounts
- Usage resets every month
Starter
$12.50 a month, billed yearly
Starter usage
Enough to run every tool regularly on a few small or medium accounts.
- Every tool
- All your Google Ads accounts
- Usage resets every month
Plus
$32.50 a month, billed yearly
3× the usage of Starter
For busier months, larger accounts or a handful of clients.
- Every tool
- All your Google Ads accounts
- Usage resets every month
Pro
$49.17 a month, billed yearly
5× the usage of Starter
For freelancers and in-house teams running several accounts.
- Every tool
- All your Google Ads accounts
- Usage resets every month
Max
$82.50 a month, billed yearly
10× the usage of Starter
For agencies and big Shopping accounts.
- Every tool
- All your Google Ads accounts
- Usage resets every month
Prices are in US dollars. Yearly plans cost 10 months' price for 12 months; your usage still resets each month. Cancel any time from the billing page in the app; your plan runs to the end of the period you paid for.
How much a run uses depends on the tool and the size of the account. See how usage works, or read the FAQ.
Included in every plan
- Bid strategies
- Settings audit
- Negative keyword conflicts
- Account breakdowns
- Quality score
- Ad copy n-grams
- Product n-grams
The Google Ads scripts and the Keyword Wrapper stay free, with no account needed.