PPC Shots
Sign in with Google, connect Google Ads and run any shot on your own accounts. Every plan includes every shot, and so does pay as you go.
Bid strategies
See every campaign's bid strategy and portfolio across your accounts.
Only reads your Google Ads account. It never changes anything.
See what it doesSettings audit
Check one account's and its campaigns' settings, grouped by setting.
Only reads your Google Ads account. It never changes anything.
See what it doesNegative keyword conflicts
Find negative keywords that block something one account is trying to show.
Can make changes to your Google Ads account. Nothing changes until you choose to make a change.
See what it doesAccount breakdowns
See one account's spend split by match type, brand, campaign type, channel, device, hour and day.
Only reads your Google Ads account. It never changes anything.
See what it doesQuality score
See how one account's spend splits across Quality Scores, week by week and by campaign.
Only reads your Google Ads account. It never changes anything.
See what it doesAd copy n-grams
Split one account's ad copy into 1 to 4 word n-grams and see how each performs.
Only reads your Google Ads account. It never changes anything.
See what it doesProduct n-grams
Split one account's product titles, brands and types into 1 to 4 word n-grams and see how each performs.
Only reads your Google Ads account. It never changes anything.
See what it doesAuto negatives
Reads search terms. Adds only the negatives you pick.
Can make changes to your Google Ads account. Nothing changes until you choose to make a change.
See what it doesChange history
See who changed what in one account over the last 30 days, and how performance moved around each change.
Only reads your Google Ads account. It never changes anything.
See what it doesHow Shabba is different
| Most tools | Shabba |
|---|---|
| An always-on platform you sign into every day | You open it when you have a job, then leave |
| Watches your accounts and sends you a feed of alerts | Does one job and does it thoroughly |
| You pay per month, by account or spend, whether you use it or not | You pay for what you run, from your plan or prepaid credit |
| One big product that does a bit of everything | Many small shots, each built to do one thing well |
| You set it up, then live inside it | No setup: pick a shot, run it, get the result |