Google Ads Scripts

Tags: Negative Keywords, Sculpting, Shopping, Search, DSA

Automatically add negative keywords based on “positive keywords” you define.

Perfect for:

  • Shopping campaigns
  • Dynamic search ads (DSAs)
  • Text Ads (combat Google’s “close-match” going awry)

Shopping ads and DSA use data you provide to determine which search queries your products will appear for. Not unlike broad-match keywords, Google Ads doesn’t always get it right.

Irrelevant terms are rife on Shopping Ads & DSA, and the problem multiplies as bids increase.

The following free Google Ads Script helps by adding negative keywords automatically, based on positive keywords you define.

  • Auto add negative keywords based on "positive" keywords
  • Accepts multiple matches
  • "Pick up where it left off" support
  • Only add new negative keywords
  • Negative keyword list support
  • Sheet-based previous run logs
  • Advanced error logging
  • Advanced query filters
  • Faster run-time Vs the free version
  • Campaign level version

🆕 Introducing exact match positive keywords

By default, positive keywords need to be present anywhere in the search term including within words.

e.g. "dog" will match "dogs collars".

For granular control we've added exact match positive keywords. Just surround the word in [square brackets] and the whole word must match exactly.

e.g. "[dog]" will not match "dogs collars" but will match "dog collars".

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Pay what you wish ($1 minimum)

Auto-Add Negative Keywords (Positive Keywords Script, Campaign Level) Pro

Lifetime access + updates


Instant Access

The script and template sheet will be available to download once payment is confirmed.


Buy for Life

Purchases are for the original, editable source code and include lifetime updates. By purchasing, you agree not to resell or distribute the script.


Any-reason-refunds for 30 days

Purchases are refundableable for any reason within 30 days of purchase.

Install the script

The script will be available here after purchase

We're available for hire

Looking for a new script or an upgrade to an existing script? Perhaps a Google Ads API solution or your very own web app?

With a decade of experience and a library of templates, we deliver professional solutions fast.

Prices are quoted on a per-project basis.

Learn more about our services or get in touch for a quote.

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