Google Ads Scripts

Tags: bidding, keywords, products

Setup rules to update keyword and product bids based on cost, conversions, ROAS, CPA, and more. This script also includes pause functionality.

We've been writing custom scripts for nearly a decade now and have noticed requests for bidding scripts have slowed.

That's a good thing. We should all be leaning into Automated Bidding where possible.

However, we still feel manual bidding can be a valuable tool in a PPC manager's arsenal - usually when there isn't enough data for automated bidding.

It can also be wise to outright exclude a product or pause a keyword that's gone awry.

Let's look at some example rules:

  • No conversions and > 200 clicks? Pause the keyword
  • No conversions and > 100 clicks? Lower the bid by 10%
  • ROAS above target and > 50 clicks? Increase the bid by 10%
  • < 10 impressions? Increase the bid by 10%

We're working on a pro version with extra options and DSA support - let us know if you're interested and we'll bump it up the queue!

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Pay what you wish ($1 minimum)

Rule Based Bid Updater / Pauser (Keywords & Products)

Lifetime access + updates


Instant Access

The script and template sheet will be available to download once payment is confirmed.


Buy for Life

Purchases are for the original, editable source code and include lifetime updates. By purchasing, you agree not to resell or distribute the script.


Any-reason-refunds for 30 days

Purchases are refundableable for any reason within 30 days of purchase.

Install the script

The script will be available here after purchase

We're available for hire

Looking for a new script or an upgrade to an existing script? Perhaps a Google Ads API solution or your very own web app?

With a decade of experience and a library of templates, we deliver professional solutions fast.

Prices are quoted on a per-project basis.

Learn more about our services or get in touch for a quote.

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