Setup rules to update keyword and product bids based on cost, conversions, ROAS, CPA, and more. This script also includes pause functionality.
We've been writing custom scripts for nearly a decade now and have noticed requests for bidding scripts have slowed.
That's a good thing. We should all be leaning into Automated Bidding where possible.
However, we still feel manual bidding can be a valuable tool in a PPC manager's arsenal - usually when there isn't enough data for automated bidding.
It can also be wise to outright exclude a product or pause a keyword that's gone awry.
Let's look at some example rules:
- No conversions and > 200 clicks? Pause the keyword
- No conversions and > 100 clicks? Lower the bid by 10%
- ROAS above target and > 50 clicks? Increase the bid by 10% ...
Rule Based Bid Updater / Pauser (Keywords & Products)
$9
FREE
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