Google Ads Scripts

Tags: bidding, keywords, products

Setup rules to update keyword and product bids based on cost, conversions, ROAS, CPA, and more. This script also includes pause functionality.

We've been writing custom scripts for nearly a decade now and have noticed requests for bidding scripts have slowed.

That's a good thing. We should all be leaning into Automated Bidding where possible.

However, we still feel manual bidding can be a valuable tool in a PPC manager's arsenal - usually when there isn't enough data for automated bidding.

It can also be wise to outright exclude a product or pause a keyword that's gone awry.

Let's look at some example rules:

  • No conversions and > 200 clicks? Pause the keyword
  • No conversions and > 100 clicks? Lower the bid by 10%
  • ROAS above target and > 50 clicks? Increase the bid by 10%
  • ...
Read more

Rule Based Bid Updater / Pauser (Keywords & Products)

$9

  FREE

View the Google Sheet Template

No registration required

Install the script

Step 1 of 3

Make a copy of the Google Spreadsheet and make a copy of the Url

Opens in a new tab. This is where you'll keep your settings

Paste your new spreadsheet's url 👇

This will add your sheet url to the script. It can also be added manually later.

Step 2 of 3

Step 2/3 Make a copy of the script

Select all the text (Ctrl+A/⌘+A)

Copy the script (Ctrl+C/⌘+C)

We're available for hire

Looking for a new script or an upgrade to an existing script? Perhaps a Google Ads API solution or your very own web app?

With a decade of experience and a library of templates, we deliver professional solutions fast.

Prices are quoted on a per-project basis.

Learn more about our services or get in touch for a quote.

You Might Also Be Interested In

Auto Negative Keywords (Positive Keywords Script)

This hugely popular script will automatically add negative keywords based on “positive keywords” you define.

Search Query N-Grams

Create 1 word, 2 word, 3 word and 4 word nGrams from search queries.

Negative Keyword Finder (with Positive Keyword & Ignore support)

Generate multiple Search Term reports from a single script then choose what to add or negate. Save time by ignoring what you've already checked.

By clicking ”Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and improve marketing.


Join my Google Ads Automation Newsletter

Subscribe and I'll send the odd email when I publish new scripts & tools

    We respect your privacy. Unsubscribe at any time.