Google Ads Scripts

Rule Based Bid Updater (Keywords & Products)

Tier: Free! (sign in for access)


Setup rules to update keyword and product bids based on cost, conversions, ROAS, CPA, and more. This script also includes pause functionality.

We've been writing custom scripts for nearly a decade now and have noticed requests for bidding scripts have slowed.

That's a good thing. We should all be leaning into Automated Bidding where possible.

However, we still feel manual bidding can be a valuable tool in a PPC manager's arsenal - usually when there isn't enough data for automated bidding.

It can also be wise to outright exclude a product or pause a keyword that's gone awry.

Let's look at some example rules:

  • No conversions and > 200 clicks? Pause the keyword
  • No conversions and > 100 clicks? Lower the bid by 10%
  • ROAS above target and > 50 clicks? Increase the bid by 10%
  • < 10 impressions? Increase the bid by 10%

We're working on a pro version with extra options and DSA support - let us know if you're interested and we'll bump it up the queue!

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