Google Ads Scripts

Search Term Manager

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Search Terms
Keywords
Negative Keywords

This script is everything you need for reviewing search terms and deciding to:

- Ignore them - anything marked "ignored" won't appear in the reports again

- Add Negative Keywords - cut wasted spend by adding negative keywords

- Add Keywords - add your best performing search terms as keywords

Adding new rules

There are two steps to adding new rules:

1) Duplicate (copy and paste) an existing row and update its settings

2) Duplicate a sheet and name it accordingly

Note the "Output Sheet Name" needs to match the name of the sheet. Numbering the sheets is often easiest.

Rules we recommend

Every account is different, but as a general rule we recommend setting up the following rules.

Remember these can be duplicated across multiple date ranges.

Cream of the crop / best performers.

Rule: Strong CPA/ROAS AND High Clicks/Conversions/Conversion Value.

Reason: Find potential keywords aka positive keywords.

Zero converters.

Rule: Conversions < 0.01 AND High Clicks.

Reason: Find potential negative keywords. Good option as an alert.

Poor performers (converters).

Rule: Conversions > 0 AND High Clicks AND poor CPA/ROAS

Reason: Find potential negative keywords. Good option as an alert.

Zero Clicks

Rule: Impressions > 100 AND Clicks < 1

Reason: Low Ctr can be a sign of irrelevant search terms. Find potential negative keywords especially with a view to increase overall Ctr

Poor Ctr

Rule: Impressions > 100 AND Clicks > 0.99 AND Ctr < 0.5%

Reason: Low Ctr can be a sign of irrelevant search terms. Find potential negative keywords especially with a view to increase overall Ctr

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